Inteligencia Qualitative Research is a 100% minority (woman-owned, Hispanic-owned) minority business that was founded to meet the growing demand for quality Hispanic Research. As its principal, Jackeline Fernández is the senior moderator and analyst for the company and moderates upwards of 250 focus groups annually. Although its principal has over 20 years of experience, the company was officially founded in 1996. Inteligencia Qualitative Research has a total of seven employees, fully bilingual and fully trained in the management and implementation of qualitative studies.
Continue to learn about the consumer and the market every day.
Strive to innovate.
Forge close relationships with clients such that these associations become veritable partnerships through which the exchange of information is facilitated, and therefore in-depth knowledge is gained.
Be a strategic marketing resource for client/partners.
Maintain the company’s entrepreneurial spirit and corporate-style discipline.
MISSION Uncover relevant, high-level, quality insight by going beyond the surface and delving deep into consumers' hearts and minds. Convert insight to a solid foundation for client/partners' marketing efforts.