Ms. Fernández conducts upwards of 250 focus groups annually across a variety of audiences including males, females, teens, kids, seniors, professionals, the elderly, the special needs population, executives and members of the diplomatic corp. She is a noted public speaker, both nationally and internationally. She has been invited to speak at the Centers for Disease Control and Prevention Folic Acid Conference in Pentagon City to government representatives. Ms. Fernández has also presented, “Conducting Qualitative Research Among Hispanics: An Important Audience for Public Health Messages,” for the CDC.
Throughout her career, Ms. Fernández has worked for and continues to maintain a diverse clientele that includes major manufacturers, multi-national corporations, research firms, state governments, non-profit organizations and national and international advertising agencies. She has gained particular expertise in the packaged goods and personal care product categories, although she continues to work in a vast number of categories including but not limited to: retail, financial services, dining, home care, media and programming. Her specialized techniques coupled with her humane approach allow her to extrapolate important yet sensitive information from diverse audiences.
In the healthcare medium, Ms. Fernández has presented a variety of programs, including, “Understanding the Target Audience, Using Hispanic Examples” for the Orange County Perinatal Conference in Orange County, California and “Multi-Cultural Issues in Genetics – The Caribbean Mindset,” at the Texgene & Genetic Alliance Conference in Corpus Christi, Texas.
Ms. Fernández lives in Miami, Florida, is a graduate of the University of Miami and an active alumnus. She is affiliated with a variety of industry and civic organizations and is active in the national Hispanic community. She is a member of the Qualitative Research Consultants Association (QRCA), the Society for Competitive Intelligence Professionals (SCIP), the American Marketing Association (AMA) and the Marketing Research Association (MRA).