What Do We Mean By Discovery? Okay, we’re going to take you way back to 1492 when this Italian explorer got a gig from the Spanish queen to find India and AHA! He found America instead (talk about a faulty GPS). How does this apply to our work you might ask? Well, we always strive to find both India and America. What? We pride ourselves in not only eliciting the information our clients are looking for, but also in providing the AHAs – those gold doubloons of unexpected information and insight that can make a difference in strategy and the marketing mix. We affectionately call this “beyond the discussion guide and questionnaire.”
How Do We Get There? Not on an old sailing ship, that’s for sure. We have an arsenal of qualitative and quantitative research methodologies and proprietary techniques that that have proven effective at obtaining the desired information and also some of those precious “AHAs.” The particular one we use depends on whom you want to speak with and the insights you want to uncover. Okay, we’ll share, here’s the menu…
Focus groups of all shapes and sizes – live or online
Hybrid (quali-quant) studies
And perhaps most importantly, our moderators have the well-honed instinct that only comes with experienced and refined skills.